A new way to seek
solutions

Truth Serum NTWKTM practices – an accelerated answer to any marketing challenge

 

We dare you to find someone with a bigger footprint in healthcare communications. Our network is full of specialized talent, technologies, and powerful connections. We work together to release what’s inside our network to bring you insightful solutions in strategy and brand conception, interactive experiences, broadcast video, creative services, community activation, customer intelligence and analytics, market access, training and medical education, live events, and clinical communications.

Our reach grows every day

50

digital properties

with over

5.4M

visitors per month

over

200

strategic alliance

partners

over

800

live events

per year

internal

database of over

4.7M

professionals

circulation

to over

2M

healthcare

professionals

50

digital properties
with over

5.4M

visitors per month

over

200

strategic alliance

partners

over

800

live events

per year

internal

database of over

4.7M

professionals

circulation

to over

2M

healthcare

professionals

Strategy & Brand Conception

What if your marketing strategy could be constantly pressure-tested against real-time insights? Success is 20% skills and 80% strategy. That’s why we offer holistic strategic services for every step in a product’s lifecycle. We have a team of strategic planners ready to fuel your marketing efforts. Whether it’s a new product launch, booth experience, program, or out-of-the-box idea, we have award-winning creatives who can build your brand from scratch. From logo design through creative campaigns, our team brings decades of experience across pharmaceuticals, devices, hospitals and health systems, and consumer to make your brand truly stand out.

  • Brand strategy

  • Journey mapping

  • Go-to-market strategy

  • Pre-launch and launch planning

  • Web strategy and planning

  • Email customer relationship management strategy

  • Public relations messaging strategy

  • Crisis management

  • Creative campaigns

  • Branding

  • Logo development

  • Messaging

  • Naming

  • Positioning

  • Tactical ideation

Interactive Experiences

Across various practices, our teams work together to engage audiences beyond traditional channels. Our creative services, broadcast, and live events teams work together to create multisensory brand experiences that deliver your message in a memorable way at conventions, online, in print, and beyond.

  • Social content

  • E-details

  • Booth design and convention experiences

  • Guided videos

  • Augmented reality

  • Webisodes

  • Virtual reality

Broadcast Video

Our state-of-the-art broadcast studio and production team are located between New York City and Philadelphia to give you a world-class production facility dedicated to the development of original, high-quality, dynamic content production. Our award-winning team is also fully equipped to travel onsite to any location, convention, and health care setting, both big or small, to capture live content as it’s happening. It’s an engaging way to transform your convention experience into something captivating that can fuel future content for your brands.

  • Studio and equipment rentals

  • Key opinion leader videos and testimonials

  • Corporate videos

  • Mechanism of action/Method of delivery videos

  • Multi-camera, green screen, chroma key

  • Product demos

  • Commercials

  • Guided videos

  • Live events and live streams

  • 3D set design

  • Commercial production

  • Road show videos

  • Training and education videos

Creative Services

Our creative services team, comprised of copy, design, digital, production, and strategic thinkers, is equipped to deliver high-quality marketing tactics when you need them. From a flashcard to a 10-minute video, our full-service creative services can fuel your brand with a range of marketing tactics based on your strategic needs and budget.

  • Print and digital

  • Selling materials

  • Experiential marketing

  • Unbranded campaigns

  • Websites

  • Display marketing

  • Crisis management

  • Creative campaigns

  • Branding

  • Logo development

  • Messaging

  • Naming

  • Positioning

  • Tactical ideation

Community Activation

Our Community Activation team works across healthcare professional societies, key opinion leaders, advocacy groups, and beyond. As part of our Medstro offering, we also feature a closed-system, customizable platform and solutions that are designed to help your customers engage and gather in a safe online setting to learn, network, and share the truth about their experiences and expertise. These custom solutions are scalable based on your marketing budget and goals to give you a tailored solution designed to engage your customers now and into the future.

  • Social and influencer marketing

  • Media relations and monitoring

  • Medstro® custom online communities

  • Online engagement platforms

  • Patient portals

  • Online patient communities

  • Crowd sourced content platforms

  • Online health care professional forms

  • Physician exchange platforms

  • Private social networks

  • Media pitching

Customer Intelligence & Analytics

Our Healthcare Research & Analytics team (HRA®) is a consultative healthcare market research practice leveraging a wide range of solutions to support decision-making and strategic development across healthcare channels, with a particular expertise in the hospital/institutional setting. Our portfolio of offerings encompasses quantitative and qualitative, custom and syndicated market research services to support the business needs of the pharmaceutical, biotech, and medical device markets. Whether for pharmaceutical or medical device products, HRA offers market research approaches that address critical business needs at every stage of the product lifecycle.

  • Market research

  • Custom and syndicated market research

  • Pharmaceutical, biotech, medical, and device

  • Focus groups

  • Roundtables

  • Online research

  • Surveys

  • Web analytics and reporting

Professional, insightful, creative, and strategic―highly recommend.

Ellen

My Gene Counsel

Market Access

Our Market Access team is on the front lines of the managed care environment to help your product get in the hands of the people who need it most—patients. As the publisher of the leading managed care publication, The American Journal of Managed Care®, we have built credibility, trust, and connections with virtually every key decision maker in the payer landscape. With the shift to value-based care, our Market Access team can help you identify the right strategy and communication to help your brand deliver value that truly matters.
  • Value propositions

  • Message platforms

  • Payer communications

  • Hub design and marketing

  • Payer workshops and strategy

  • Communication pull through

  • Account executive/key account manager value training

  • Internal engagement (advisory boards)

  • Data analytics

  • Media channel optimization

Training & Medical Education

As part of MJH Life Sciences, we have access to some of the top education professionals in the healthcare industry. We offer training strategy, platforms, and services to help improve Salesforce effectiveness or offer medical education to engage with your professional audience.
  • Salesforce training

  • Media training

  • Medical education

  • E-learning

Live Events

Our live events team offers full-service meeting and event management solutions to flawlessly execute best-in-class programs worldwide. We conduct live events that provide expert opinions on multiple areas of focus, including breakthrough research, best clinical practices, and policy perspectives in cancer care.
  • Conferences

  • Speaker programs

  • Workshops

  • Customer training programs

  • Summits

  • Faculty receptions or dinners

  • Non-continuing medical education meal symposia

  • Regional seminar series

  • Focus groups

  • Symposiums

  • Chapter meetings

  • Roundtables

  • Ad boards

Clinical
Communications

Our communications team leverages a rich healthcare media and communications heritage to provide unmatched services and strategic communications for hospitals and healthcare networks, pharmaceutical, medical device, and consumer companies, and patient advocacy organizations.
  • Public Relations

Truth Serum NTWKTM

2 Commerce Drive
Cranbury, NJ. 08512

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©2020 Truth Serum NTWK. A Brand of MJH Life SciencesTM.