Helping through understanding
Author: Marc Reiss
In late 2008, I was getting ready to start a new job as a medical copywriter at an agency. New beginnings, new people… everything looking up. Then, my father was diagnosed with esophageal cancer. And when I started that new job two weeks later, I wasn’t going to be working on the neurology brand as I had assumed, but rather three oncology brands and their respective managed care platforms. That’s a lot of cancer for a 27-year-old who was frankly intimidated by this particular category.
My first response was, ‘this is way too much to handle at one time.’ But after some thought, I wondered if my father’s illness and my job responsibilities could forge a new understanding in my mind. Perhaps learning about cancer through a professional lens could help me help my dad. I could gain greater knowledge about what questions to ask his doctors, or how to support my newly-titled caregiver mom. Additionally, my personal experience could help me better understand the patients’ point of view—what they are really going through in their lives. If I could reconcile my twin responsibilities, then at least other people might gain clarity.
In retrospect, this dire time ended up being a turning point for me. I learned how a deep understanding of others’ lives could help me in both my professional and personal experiences, especially when circumstances ended up throwing many more surprising curve balls. Understanding what others are going through, and applying this knowledge are the keys to healthcare marketing success for me. Was I looking for this lesson? Definitely not. But I am thankful to have learned something invaluable… Helping through understanding; it’s a practical philosophy.
BlogThe difference between a ‘boss’ and a ‘leader’ Author: Marilyn Aquino “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” —John Quincy Adams I’ve learned through experience that there is a big difference...
BlogDid COVID-19 Launch the Workplace Into the Future? | WFH Beyond the Pandemic Author: Megan Ferguson Among the many lifestyle changes that the COVID-19 pandemic has brought about, the practice of working from home has become a part of the “new normal.” But...
BlogTimes Have Changed - But Will It Stick After the Global Pandemic? Author: Shannon Connelly One of the most positive things to come out of the COVID-19 pandemic has been the rapid acceleration of technology. The biggest players in this arena have obviously...