Measure the values your brand owns
The Truth Index is a quantitative measure of the type and degree of values that a brand owns based on HCP or patient input. It is an audience-fed score based on 20 different values.
The Truth Index is a valuable tool that can answer questions in any stage of a brand’s lifecycle.
“What values does my brand own?”
“What values should my brand own?”
“What values can my brand own in a crowded category?”
We match the right experts within our network to your exact brand challenges
We workshop with you to align and capture new opportunities
We deliver a report with a high-level action plan
Talk about your challenges with our team of experts.